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What’s a DINK?


A DINK is the acronym coined to describe the phenomena of a couple that has dual income and no children. Essentially this is a married couple (typically) that do not have children and earn a lot of income. Since they tend to be high earners market participants tend to view them as having more disposable income than standard couples.
How Do DINK Couples' Spending Habits Typically Differ From Those with Children?
DINKs typically have a lot more disposable income and therefore tend to have higher amounts of luxury and lifestyle enhancements. They are more likely to purchase luxury goods and spend more on luxury consumer durables like expensive cars. They also have more sustained budgets and tend to spend more on travel, high end furniture, home improvements, etc. Overall, DINKs have more spending power to focus on other life goals instead of children. Therefore over 50% of DINKs tend to put their money towards travel or savings (56% according to MarketWatch). This is significant because that is vastly different from standard couples which may have much more of their income go towards family related expenses.
How Can Regularly Updating and Fine-Tuning Your Budget Help Prevent Financial Surprises or Setbacks?
If you’re on top of your budget it’s much more difficult for things to take you by surprise. Although budgets aren’t always “rigid” and life can happen quick, constantly fine-tuning your budget and being aware of your budget will definitely help you “prepare” for the “unpreparable” and could be the difference between experiencing a small rough patch or financial hardship.
What Are the Key Psychological or Lifestyle Benefits of Making Budgeting a Regular Habit?
Regular budgeting is indisputably a good money habit to build and holds the psychological benefits of constantly reinforcing your budget making you more aware of what you can afford to do on a daily basis. If you know your budget like the back of your hand, you are also that much more likely to want to maintain it and stick firm to it. Psychologically speaking, it also provides us with an aerial view of our finances and allows us to see everything from afar. When things are written down our brain can look at them from a different viewpoint. This can be a huge help because it can help us remove emotional spending from our budget and take a more rational viewpoint on the process.
What Are the Main Financial Advantages of Being in a DINK HHHousehold, and How Can Couples Maximize Their Wealth-Building Potential?
The main advantage is that two large earners with no children are free to spend or save based solely on their needs and have more disposable income. Children are a blessing but they can be expensive, so if you are in the stage of life before children, make sure you take advantage of it by saving for when they do come. Or if you don’t plan on having any, you can maximize your wealth building potential by investing in real estate, stocks, etc.